Malicious Advertising
|
Advertising is a necessary irritant in the world today. You can't drive down the street without coming across an ad, either a billboard suspended over a road or a large poster plastered down the side of a bus. If you walk into a shopping centre it doesn't matter where you look, you see an advertisement of some kind. Even the tables in the food court now have ads embedded in them, and on my last trip to Melbourne I noticed that they were starting to embed flat screen TVs into the tables to deliver the full commercial experience to your meal. If you jump on the Internet you have to contend with pop-ups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the pop-ups even when you're not at the original site.
In the past, pop-ups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds pop-up ads that advertise pop-up blockers tremendously amusing?) but now the software developers have worked their way around that little problem. The solution was simple; sell advertising space in your software, not just on your web page.
As much as I like to complain about this new idea, it does come with a significant upside. These days, not all Shareware applications drop out after a limited period of use, nor do they constantly remind you to register. Having ads in the software provides the application developers with the necessary funding to live but leaves the user free from having to pay to use the software. It ends up being in the developer's best interest to ensure that the user continues to use the software for as long as possible, because that means an increased income. In my opinion this was a brilliant idea, and I wholeheartedly supported it until they started building unblockable pop-ups into the software.
The gaming world is getting in on the act as well, which could be both positive and negative. The Internet provides the functionality for games to constantly update the virtual world with new billboards, TV ads, clothing and so on, keeping the content fresh and the ads current. From an advertising standpoint it's an amazing idea, people are spending less and less time watching TV and more and more time immersed in virtual worlds. The interactive nature of the ads means that they will remain in a player's mind for a lot longer than the TV ad break that can be walked away from, flicked over or simply ignored. The game developers on the other hand now have an added source of income, meaning that they can take more risks without the fear of losing money.
Advertising in games is not a new idea, the soft drink '7-Up' created a game many years ago called 'Cool Spot', which had the player controlling a red dot with sunglasses in his quest to collect 7-Up logos. The game was remarkably solid, leaving the players to enjoy the game while still getting its message across. I played it a long time ago as a child, but I still remember how much fun it was and exactly what product it was pushing. Pepsi released a Playstation game called 'Pepsi Man' that involved a blue and white striped super-hero running around collecting cans of Pepsi. Red Bull got in on the game with 'Wipeout' featuring 'Red Bull' banners and a loading screen bearing the phrase "Increase your reaction time with Red Bull". 'Worms 3D' featured Red Bull as a power up. 'Crazy Taxi' had customers jump in the player's taxi and holler "Take me to KFC!" or any of the numerous other licensed locations in the game. 'True Crime' had the characters dressed in 'Puma' attire, with the main character changing his outfits several times throughout the game. Until now I've always thought that the ads in games were amusing and, so long as they didn't interfere with the playing of the game, I was all for them. However, there are new ideas afoot that seem set to change my mind.
The main problem I have with ads in games now is the same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in the price of games.
The other big issue is that of spyware. Until now, spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, the contents of your hard drive(s) and even the unblocked ports available on your computer. This has lead to the necessity of loading a system with anti-spyware utilities to run alongside the pop-up killers, anti-virus programs, firewalls, registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had the 'fantastic' idea of building spyware into software, and games in particular.
In the future the games that you've just paid such a high price for will sit there monitoring you in the background, watching your every virtual move. Then they can target ads that are more likely to have an impact on you based on the contents of your hard drive or your Internet surfing habits. The best part about it is that as soon as you click 'I Agree' and install the software, it becomes legitimate and you've agreed for them to access information about you. Many software products already feature clauses in their license agreements that have the user permitting the developers to collect 'anonymous information in order to provide the customer with a better experience'. The other part of this that irks me is the fact that I'm going to have to have my computer connected to the Internet and chew through my download limit just to play a single-player game.
In the end, I suppose that there's no way to avoid advertising in our current world. Having it implemented into software and games was simply the next logical step. I suspect that I will be looking to download the inevitable 'Ad Blocker' cracks that I imagine will appear shortly after the wholesale introduction of advertising into the gaming industry, but I do believe that with appropriate tact and respect for privacy, advertising could turn out to be a positive addition to the interactive experience.
Daniel Punch
M6.Net
http://www.m6.net
|
|
|
Games To Encourage Thinking Skills
There is no doubt about it, using computer games is a great way to encourage children to expand their realm of thinking. Your options for entertaining your child may seem numbered. Many people allow their children to spend quite a bit of time in front of the television. But, what good does that do? If you want them to learn something while they are zoned out, you are completely lost. But, if you flip on the computer, download a great game, you may actually be able to encourage them to ...(related: Games)
Popular Electronic Games - They Are Not Just For Kids Anymore
Superheroes battle monsters and space invaders in fast action games. Players take on the role of these superheroes in epic battles. In other games players rac...(related: Games)
Great Games Youve Never Played
Do you know what you're missing?Some of the best computer games ever made are likely games you've never heard of. Created by individuals and small companies working in relative obscur...(related: Games)
You Dont Have To Be Rich To Be A Pc Gamer
There is a common misconception that you have to take out a second mortgage on your house if you want to get a computer that will run all of the latest and greatest games. I don't know who started the rumor that you need to spend $3000 to get a gaming computer. The truth is, if you are smart about it, you can easily afford to get a high-end gaming computer. ...(related: Games)
Free Pocket Pc Casino Game
Casino Gambling Wherever You LikeAre you absolutely crazy about pocket pc gaming? One of the very best things about pocket pc casino games is that nearly all of them are free games. There is a free pocket pc casino game everywhere you look on the Internet. The downloads are simple, and the sites support a variety of devices, so no matter what kind of palm pilot, pda or ipaq you have, you can gamble your time and money away whenever you want to.Freeware si...(related: Games)
Computer Game On Mars; Design For Communication Device
Powering up hand held wireless devices in the field for Business Uses, Educational Issues, Monitoring Sensors for Security Purposes or Blue Force Tracking for military troops in the field for net-centric warfare is possible even in the most remote locations can be possible using simple principles which will pr...(related: Games)
Drawing Hand Held Surface To Air Missile Fire At Night Using Uavs
One of the easiest ways to draw shoulder launched missiles at night is to fly UAVs very close and use the simulated sound of an Apache Attach Helicopter, Howling of a jet fighter or a few UAVs flying together...(related: Games)
A Comparison Of The Next Generation Gaming Consoles (part 2)
Arguably Microsoft can attribute a great deal of its success to the hugely successful online capabilities. The new Xbox 360 will continue with the online feature and develop it even further. Xbox 360 will offer two tiers of online function, silver and gold. With silver being a basic package for users to connect and play online, and gold offering other services such as additional downloads and content.Microsoft has also provided additional resources for their new gaming console. The Xbox 360 will have the ability to operate as a general media centre, with the ability to stream media directory from a PC running Windows Media Player, as well as other portable devices which are supported by Micr...(related: Games)
Rome Total War: Battle Strategy Guide
A. FormationsIt's pretty much common sense to come up with a good formation foryour army but the basic idea in most situations is to have your infantry in front, ranged units behind, cavalry protecting the flanks and your general right behind the infantry. Having the general next to your infantry boosts their morale. If you have larger numbers than the enemy, it's usually a good idea to spread your formation so you can surround the enemy.B. Flanks and RearThe flanks and rear of any army are its most vulnerable points. By...(related: Games)
site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved.
| Games