10 Basic Rules For Where To Place Your Keywords
|
First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.
For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.
Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.
By all means, use your keyword phrases in your headings, (H1, H2 and H3).
Start putting keyword phrases in bold in the second paragraph.
Put your keywords or keyword phrases in italics a few times AFTER the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.
Use keywords in ALT tags.
It's very important to get other sites to use your most important keyword phase for your page in any inbound links. Of course, you are not in control of how other sites link to you, but work hard to get them to use your keyword phrase. Most sites will link to your home page, so give them the most important keyword phrase you are optimizing your home page for.
When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.
Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences. Putting the sentence in a paragraph is even better. By the way, a sentence according to Google is three or more words starting with a capital letter and ending with a period or other punctuation. Stop words such as:
"I," "a," "the," and "of" do NOT count as one of your three words.
Follow these rules and your Web site will make a big jump in its relevancy for your keyword phrases. Following these rules will NOT boost your PageRank.
To be #1 or even in the top 10 on the search engines your relevance for a given keyword phrase is much more important than your PageRank.
For example, you could have a PageRank of 10 and still not show up in the top 100 sites when someone is searching for "peanut butter sandwiches" unless of course, your page is optimized for (and has a high relevance for) the phrase "peanut butter sandwiches."
One final point: Use your keyword phrase in an H1, H2 or H3 headline followed by a keyword-rich paragraph and then repeat this with another H1, H2 or H3 headline and another keyword-rich paragraph. And of course repeat this again.
Use this format in addition following the 10 rules above and you will have a page with a high relevance for your keyword phrases.
Don't try to optimize a page for more that two or three keyword phrases and always optimize for keyword phrases and NOT keywords. After all, the keyword is included within the keyword phrase. Most people don't search for just one word any more anyway.
I have seen pages rank #1 with keyword densities form 1% to 20%, but I usually try to have a keyword phrase density of between 2% to 6%. Sometimes I go up to 10%.
Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership website software.
|
|
|
How Web Design Can Affect Search Engine Rankings
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order...(related: Seo)
Seo - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
- Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
- Search Engines are the most important way that most webses generate new traffic.
- Google is the most important of the Search ...(related: Seo)
The Role Of The Robots.txt File To Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing ...(related: Seo)
World Of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little...(related: Seo)
Emarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amountof effort people spend trying to fool or manipulate theirpositioning in search engines. People seem to focus on theshortcuts to success and NOT on their Web site or the truevalue their content provides to their prospects.In the spirit of educating marketers about best practices,we present this list of ten things you can do to sabotageyour search engine marketing project in a "New Y...(related: Seo)
What Is Google Talk ?
The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. The question actually matters is what's the foolproof way to keep visitors glued to a particular site and not jump to other numerous sites that are upcoming each new day. What makes one of the web pages much more popular than the other when both are based on almost similar theme. The answer lies in the way of presenting the information and the simplicity with which the users ...(related: Seo)
3 Principles Of Google
When online "Use it. Use it. Use it."Google is our online friend, a tool, a Swiss army knife we carry with us while travelling on the Internet checking out the World Wide Web. Always here to shed some light the moment we think about something and need more information.And what do we think while online?Say we have a website about "dog grooming" and "...thinking about how to generate income from this site?....."GENERAL FACT FINDING (TOPIC)(A) Finding out the "What Is It"(1) the question above that comes to mind likely has keywords, so try googling "generate income website"(2) and you see a number of hits with the words "affiliate.." so you try "affiliate programs"You realise there are many marketeers doing associate or affiliate programs.(B) Twist And Turn What We Know...(related: Seo)
Optimize Your Website Or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.That model worked fairly well in 1996 but if you are still following this strategy in 2005, you are effectively non-existent on the internet. Why? There are now dozens of search engines and directories and somewhere in the area of 80 million websites on the www. Still think folks are finding ...(related: Seo)
Mlm And Seo - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own busi...(related: Seo)
Over Optimization And The Oop - Does A Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it". If that's what you're thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or ...(related: Seo)
Increase Your Search Engine Ranking
There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.I did once upon a time until I realised its not so bad after all! I am here to tell you - the time has come to face your website! A high search engine ranking as you can manage for your website is essential to get any free visitors rather than burn your wallet on pay per click such as adwords for example.At least 85% of people looking for goods and services onthe Internet find websites through search engines such asGoogle, Yahoo, and MSN. The idea of optimizing your pagesfor high search engine rankings is to attract targetedcustomers to your site.The higher the pages come up in search engine resul...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo