Build Link Popularity The Smart Way
|
A Brief Introduction To Link Popularity
As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking.
The Problem
As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build the link popularity of other sites. These sites are called 'Link Farms' and contributed to the pollution of search engine results. They increased the search engine rankings of many sites that did not deserve the position they received.
Eventually the search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on the site and the scenario. Many people that felt the effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.
As the search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so the battle continues.
An Honest Link Building Strategy
Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is 'quality'. It is a very time consuming process and involves the following steps:
- Search for quality sites that are related to yours.
- Contact the Webmaster of the related site.
- Wait for a response from them.
- Swap links if the response is positive.
There are also some automated methods of doing this that speed up the process, however, I would not recommend any of them and hence won't list them in this article.
So you have started your link building campaign and are hopefully seeing the results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with the search engines.
Here is the solution.
The Smart Way To Build Link Popularity.
One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on http://www.lilengine.com then there is your proof.
If you don't consider yourself a writer don't worry, you don't have to be. Get your article in the best shape you possibly can and then have others, who you consider to be better at writing than you are, look it over. Make your edits and there you go.
How is writing articles efficient and effective?
Well-written articles do take time to produce but as you write more you will get better and will find that it starts to take less and less time. This method offers several more benefits than the linking method listed above. These are as follows:
- Articles are, in most cases, permanent additions to sites.
- Writing Articles demonstrates your knowledge of various industry related topics and this helps to build credibility.
- If users are interested enough to read your entire article then there's a very good chance that they will click on your link to visit your site in hopes of learning more or even just out of curiosity.
- You are able to include several links with articles. You can have several links in the resource box also known as the bylines as well as in any 'appropriate' spots in the article.
- You have the 'option' of including your affiliate links in the article if it includes information on that resource.
- You also get to add this content to your own website.
- If you include reprint information in the bylines then others that read the article, and feel it would be a valuable addition to their site, will add it and then it becomes almost viral. It spreads even though you are not doing a thing.
Summary
Building link popularity is a vital part to your search engine ranking and should be approached in either of the two methods listed above that you feel is more appropriate for your individual situation. The benefits from writing, however, far outweigh those of requesting reciprocal links in most situations. Hopefully this article has helped to shed some light on this and will encourage more knowledgeable people to start sharing their knowledge with others. For more information on Link Popularity visit http://www.lilengine.com
About The Author
Alec Duncan is the founder of http://www.lilengine.com, a search engine optimization resource site. Visit http://www.lilengine.com and also visit their new Web Hosting resource section at http://webhosting.lilengine.com.
|
|
|
From Corpora To Matching
Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data;02) Separate the corpus into documents;03) Generate features for each document;04) Generate a representation of each document;05) Study the feature/vector space;06) Cluster documents;07) Reduce dimensionality;08) Accept input Queries;09) Find the cosine angles against the query vector; 10) Find the sought vector column;11) Output results to user in some way;Each document in a corpus (database)...(related: Seo)
Dmoz: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.When it takes up to two years to get a web site listed, there's a serious problem. When perfectly qualified web sites are rejected for no other reason than the fact the editor considers the...(related: Seo)
Google, Backrub, Backlinking, And The Link Hunting Obsession That Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interes...(related: Seo)
Is New Msn Search More Precise? Just Ask Google
MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.msn.com and â??type in your question.â??Here at WebAdvantage.net, we consider ourselves to be veteran internet searchers, often able to easily...(related: Seo)
Three Secrets To High Search Engine Rankings The Easy Way!
Let me guess, you've read article after article on howto FINALLY get your site ranked at the top of the searchengines. In fact, your mind is probably spinning with info and now you are just flat-out confused.Am I right?Well, this article is going to erase that confusion andset you on the right path to higher search engine rankings...the easy and SECRET way!Take a deep breath and clear your head. I'm going to give you 3 TOP tips to instantly help your rankings.We will follow the K.I.S.S Method (Keep it simple stupid!)Ok here we go...1. Focus on the ...(related: Seo)
Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no rankings inthe major Search Engines: Yahoo. Msn, Aol,...(related: Seo)
Five Faq About Google Pagerank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site.2. How can I view ...(related: Seo)
How To Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in t...(related: Seo)
The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. But is your search engine truly the best? Inspired by a great article at the BBC News (BBC News: Search Wars), we decided to compare the major search engines. Here's what we found.We chose the search term "real estate fiji" because it's a competitive industry and geographically specific. We also searched with the same phrase, misspelled to see if the search ...(related: Seo)
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO...(related: Seo)
Search Engine Copywriting: Focus On One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.>> #1 ? When I don't think about Google and cover multiple topics.There are times when a page is put up simply for the benefit of my readers and, for one reason or another, cov...(related: Seo)
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.So what should a webmaster do to give their ...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo