Drive More Traffic To Your Website With Your Web Page Title!
|
One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.
Countless sites under-utilize this title space by entirely forgetting to name their pages (untitled document) or name their page something completely useless or generic (welcome to our site, or home). An "untitled document" or "home" bookmark will do little to help encourage repeat visitors to your website. Either the visitor will have to take time to rename your bookmark or they will completely forget what the bookmark is for.
Not only does the title tag provide the bookmark name, but it also determines the clickable link that is displayed on the Search Engine Results Page (SERP).
For example:
If your title tag looks like this: Customized Email Stationary/Branded Email
Your page will show up like this on a Google search (or another SERP)
Customized Email Stationary / Branded Email
Obviously "untitled document" or "welcome to our site" is not very effective in drawing visitors to your site.
Follow these tips on writing an effective and useful title tag.
Search engines ignore (or don't index) "stop words," so avoid using them in your title. Stop words are common words that really don't help determine the true content of your site. Examples of stop words are: the, with, to, also, an, and, as, at, be, because. Space is already limited in your title tag, so there is no sense wasting space on words that will be ignored by the Search Engines and really won't help bring any new traffic to your site.
Basically, you can bring more visitors to your website site by keeping your Title Tags simple and meaningful.
© 2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: "Tanya Beaudoin, B.A. owns and operates a Web Design Company ? OOD Web & Graphic Design Studio - that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). Please visit Tanya's web site at http://www.officeondemand.ca for additional business related articles"
|
|
|
Seo Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site.
(a) The cost/value tradeoffI have listed all the SEO and promotion techniques covered in the guide below, rated them for cost a...(related: Seo)
The Google Sandbox Explained
Introduction
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.What is the function of the Google Sandbox?
The generally accepted principle behind the Google Sandbox is that it enables Google to filter out 'Flash-in-the-Pan' websites from those that offer good quality, up-to-date content. It is within Googles interest to ensure that the results it displays to its users within the SERPS lead to highly relevant, up-to-date, useful websites Relevancy is key to the search engines success so it will take all steps it can to ensure the relevancy of i...(related: Seo)The Role Of The Robots.txt File To Improve Site Ranking!
Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing ...(related: Seo)
Monitor And Increase Your Search Engine Visibility With The Diy Seo Tools
In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position...(related: Seo)
Buying Textlinks: The Latest Seo Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. Is buying text link placement worth it?PurposeThe primary purpose of buying a text link on a website that ranks better in search engines than yours is to receive a backlink to your site, without hav...(related: Seo)
Search Engine Optimization - Free Tips And Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.Today's article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash.You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevan...(related: Seo)
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.Up until now, you've been led to believe that search engine optimization and search engine ranking strategies were something better left to an expert. But that's not true. Any serious marketer can and should learn the simple search engine optimization and ranking techniques that can get his site listed on the first page of the search engines.Before I begin I want to point out that ...(related: Seo)
How To Increase Alexa Ranking Of Your Website
Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.How to Increase Alexa Ranking of your website?Alexa Toolbar using millions of users. Alexa Gives Ranking by Analysing the web usage of millions of Alexa Toolbar Users. Alexa Sorting Millions of websites thru Alexa Toolbar and giving numerical rank for each website browsed by Alexa Toolbar.First Step of increasing your websites Alexa Rank is Download Alexa Toolbar and start browsing your website regularly.When you completed downloadin...(related: Seo)
Black Hat Seo And The Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too!There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing.Choose the right key phrase,check the market and calculate the ROI in terms of time and money.I am just trying to redefine "The Boston Matrix" in terms ofkeypharse analysis, hoping that it will help in your investments.There are three steps to it,1. Market2. Competition3. Conversion RatioLet me explain it one by one:-Market:Check different key phrases using suggestion tools likeword tracker,inventory.overture.com/d/searchinventory/suggestion/or www.espotting.com/popups/keywordgenbox.asp , it doesn't hav...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo