Google Page Rank Is Dead - Or Is It? - Part I
|
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?
In some aspects it does and in some it doesn't.
As I mentioned above, page ranking has nothing to do with your search engine success. It (did) have everthing to do with "importance". The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and/or improve on them quickly.
People all over the world are even still wondering how to increase their page rank. Now why would they do this???
Simple, it's all about prestige. Eventhough marketing experts like myself weigh absolutely no importance on page ranking anymore, there are still literally 1000's of business people out there that consider a high rank a good thing.
So how do you benefit from increasing your rank?
- You will attract better quality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will even think highly of you
Even now, many browsing people look for high ranking websites to exchange links with.
So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many "RELATED _ RELATED" places that you can and let search engines do their own thing.
Playing into search engines hands won't help your company. Building a great web marketing foundation will attract exactly what you've been after..... MORE EXPOSURE!
Please take this seriously and always be on the look-out for other ways to promote your business, let Google's page rank go and look at the future beyond PR ratings.
Hope this article helps you out!
Read more of Martin's articles online here:
http://www.smartads.info/newsletter
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Advertising
http://www.smartads.info
http://www.smartads.ca
Eye Catching Print Design
http://www.3dimentionaldesign.com
Marketing Tools
http://www.smartads.info/newsletter
http://www.thewebclinic.com
|
|
|
Are You A Google Junkie
Google this, Google that, Google Google Google.......My name is Debbie and I am a Google PR Junkie.I have to laugh at myself as I say that. Because to me I was a Google PR junkie. I had to know what my PR was everyday! Sometimes more than once a day (ok, ok, i'll admit) everyday I checked at least four times a day to make sure my PR was still the same or maybe to see if it had moved up a notch. Yep I was definitely addicted to Google. I thought Google was the light at the end of the tunnel. If Google said I was a certain PR then by all means it was right. Why? Cause Google said.To me it was re...(related: Seo)
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture.The Overture Search ToolIn order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know whic...(related: Seo)
Link Horse Trading For The Pr Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo...(related: Seo)
What Is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currentl...(related: Seo)
13 Tips For Good Search Engine Placements
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. USE KEYWORD FILE NAMES: By naming your html file relevant to your keywords, you can gain a slight advantage. This is a relatively minor aid so don't go overboard with it.2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES: When submitting your web page to one of the top 8 search engines, try to post your page manually rather than using any automated software or sites that post for you to get into the prime search engines. Many people believe that over 70% of your hits will...(related: Seo)
Keywords Finalization Methodology
To arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )StepsStep I:Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.Once t...(related: Seo)
Dynamic Pages
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages?Dynamic pages are used to deliver content from a database to websites ? the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc.Google publishes guidance notes on its site at http://www.google.com/webmasters/2.html and at
|
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.But there is a problem...More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking"...(related: Seo)
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there.For example, Google's Personalized search offers a fun and useful way for searchers to interact with part of the mysterious and closely-guarded Google search algorithm. You can set a search profile that's stored as a cookie on your computer. The easy-to-use Google profile interface allows you to pick specific topics that interest you. Once chosen and saved, you c...(related: Seo)
Search Wars! - Msns Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer the end-user a much more uncluttered screen and again this aesthetic change mirrors the simple interface of Google. Results too are served quicker than the old system, or so Microsoft claim, although they supply no data on how this compares to Google.The web search market is currently dominated by Google and Yahoo although Microsoft...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo