Google Tests Expanded Search To Include Printed Works
|
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. Searchers have the option of narrowing their search by including, for example, the word "book" in their search terms. For example, a search on "home repair" might return a variety of web sites, online merchants, etc., while changing the search to "home repair book" will help filter the results to include more material scanned directly from books.
Publishers don't want their entire books read online of course, so Google limits the number of pages a single user may read at any one time. A user can see the page where their search was found, plus they can go two pages forward and two pages backward from their original result page. Google provides links to merchants where the book can be purchased. Google earns no revenue from book purchases, but they do display their contextual advertising within the Google Print results, and they share this with participating publishers.
Once you've found your search terms in a book, you can then enter additional search terms that will be limited to the book itself, rather than the entire web. Google's selection includes both fiction and non-fiction, technical reference and professional books, textbooks, and more.
Since Google Print is currently in testing, a searcher won't necessarily find results from every book they expect to see. As the program grows, Google has indicated they will continue to add books to their searchable database. Publishers who want to participate can do so for free.
About The Author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.
|
|
|
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!It's a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site "sticky" so your visitor's stay longer.But now, there's something else that you have to know about! (an...(related: Seo)
The Google Sandbox Explained
Introduction
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.What is the function of the Google Sandbox?
The generally accepted principle behind the Google Sandbox is that it enables Google to filter out 'Flash-in-the-Pan' websites from those that offer good quality, up-to-date content. It is within Googles interest to ensure that the results it displays to its users within the SERPS lead to highly relevant, up-to-date, useful websites Relevancy is key to the search engines success so it will take all steps it can to ensure the relevancy of i...(related: Seo)Optimize Your Site Pt2
6: The hidden benefits to having the right links.Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)Eg exercise-equipment-reviews.htm is our reviews page.Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to re...(related: Seo)
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic toyour business web site. Not many people understand how search engines think. So, searchengine "optimization" ends up either ignored orleft up to highly paid experts.
You can do this yourself, or at least very affordably
Here's a quick tip that you can put to use immediately thatdoesn't require any specialized knowledge of the Internet. You can do this yourself if you know how toprogram HTML. Or, if you don't, you can hiresomeone far more affordably than a Web Marketing guruto hand...(related: Seo)What Is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currentl...(related: Seo)
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies p...(related: Seo)
Whats The Big Hurry?
Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:"I have recently established a site called wazooski.com and would like to rank much higher in Google, Yahoo and MSN. Can you tell me how to do this without spending a lot of money? Can I get into the top 10 within 1 or 2 months?"This is one of those "rookie" questions. Experienced marketers know that predicting search engine rankings is always a hit or miss affair. SEO practitioners who "guarantee" high search engine rankings are making misleading claims, intended only to sell their ...(related: Seo)
What To Look For When Shopping For A Seo Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg. If you aren't listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result.A guarantee isn't always reinsurance. Just because a site states they can get you in the #1 spot doesn't mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO's will tell you no one can gu...(related: Seo)
Search Engines 101 - Search Engines Explained
What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com).There are four basic types of search engines:Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as "robots", "spiders", or "crawlers". These spiders crawl through web pages collecting information which is then analyzed and categorized into an "index". When you conduct a search using one of these search engines, ...(related: Seo)
Why Do You Want To Link With A Home Business And Affiliate Website?
No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. They would be helping their Page ...(related: Seo)
Google Is Quickly Changing...
Google is quickly changing...With the big buzz of Novembers fall within Google comes a newly indexed data-base...Did Google do something bad to our great placements? No I don't think so and here's why.While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking.If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.Now on the other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Google's "refreshing" their memory and possibly starting to take o...(related: Seo)
Easy Steps To Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.To optimize your site you have to determine what keywords you want to use. This is one of the most important st...(related: Seo)
How To Make Better Use Of Web Site Page Titles And Meta Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo