How Real Seo Analysis Works
|
If you're serious about SEO, you need to know how to analyze the information you uncover.
A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.
Unfortunately, that's all some companies do ? pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.
Proper analysis requires sound thinking and judgment in many areas. We'll focus on two major ones ? Top 300 and page caching.
Top 300
What's the Top 300? It doesn't sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.
Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you're ranking No. 292 one week and then a week later, you're No. 154, you know you're on the right track.
Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they're already No. 31. Don't be poorly informed.
Page Caching
Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar ? a Word or Excel document will do. List your strategic pages ? say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next ? enabling you to time your next set of SEO updates.
If you're not in the Top 300, you can still get some perspective from the page cache analysis if you're still planning to optimize a given page. It's easy to find the page ? if it's in Google's index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date.
The bottom line is that you need to track you're progress before making changes to the strategic SEO pages.
Michael Murray is vice president of Fathom SEO, a SEO firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
|
|
|
Surviving The Search Wars ? Local Directories
The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www.google.com, www.yahoo.com, and www.msn.com are backed by massive resources, making it nearly impossible for new companies to even attempt to compete. It would seem for new start directories it is alm...(related: Seo)
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.What is search engine optimization?Search engine optimization (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 peo...(related: Seo)
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in the address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems tha...(related: Seo)
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This isthe "standard" route that press release distribution takes.However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can ...(related: Seo)
Google Rankings ? Achieving A Top 10 Position In Google ? Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the f...(related: Seo)
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.Search engine robots are automated programs that traverse the web, indexing page content and following links. Robots are basic, and robots are definitely not smart. Robots have the functionality of early generation browsers: they don't understand frames; they can't do client-side image maps; many types of dynamic pages are beyond them; they know nothing of JavaScript. Robots can't really interact with your pages: they can't click on buttons, and they can't enter passwords. In fact, they can only do the simplest of things on your website: look at text and follow links. Your ...(related: Seo)
You Cannot Hide From The Public Record Search Engines
As a search engine optimization specialist, I often run acrosssearch engines of different sorts than most people are aware of.This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories. I am also an advocate for personal and financial privacy and find privacy invasion particularly offensive, so this searchengine offends me.The http://www.pretrieve.com/ Free Public Record Search Engine - Person Search is an example of the databasification of all public records. It's instructive to take a look at the results of a search for yourself in this free people search engine that ...(related: Seo)
Search Engine Optimisation: The Soon To Be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms w...(related: Seo)
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo