Keyword Popularity Check
|
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper optimization then just building keyword specific pages will have to be done.
Variations on sub- theme words:
This is the word- play to get into the mind of the user.
Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonyms, building on the list of words using Thesaurus & a good dictionary.
The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our keyphrases)
Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively un optimized for yet popular.At the end of this exercise we will have the ranked list of keywords, which we can start optimizing for.
General observations & other nuggets:
When using google to check for the competing pages through the SERP house the keyphrase in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition on this phrase use the adword tool.
Typically offline competition for the business & online competition are not equivalent. The client needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords.
Another useful tip is to watch out for the ranking of the subpages on the SERPS page.
A higher occurenec of a sub- page suggests a lesser competitive key- phrase.
Keep excel sheets handy to work out on your key words
Here is a benchmark:If the site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of the main keyword phrase, should be higher than the number of visitors from your main phrase by itself.
Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% through the sub theme words & their combos & the remaining 60% is fractional. A true pyramid.
Keep the keyword density on your pages in between 5-20% while optimizing.The latest talking optimization based on keywords is that almost none of the things mentioned above might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization.
Free Keyword Tools:
The first tool that can be used is Overture.
One trick is to check the keywords on all the Overture tools, US, UK, DE, FR and even JP. You would be surprised at the ideas you can come up with on the other O Tools that do not appear on the US one. Also, the de-pluralizing and match-drive-alphabetization some times does not appear on the other tools.Second tool of course is the word tracker.
Use Google adwords to check on the competition for the chosen phrases using the CPC barometer. Higher the CPC more the competition.
Another tool is at:
http://espotting.com/popups/keywordgenbox.asp
Yet another tool is Alta Vista “PRISMA”
One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study.
Refining of key words can be done using the Server side data or the referrs log.
7Search.com's Keyword Suggestion Tool
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
More tools in here:
http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Keywords/
Once the keywords have been finalized lets look at the places where we can utilize them.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
|
|
|
Keywords Are The ?key? To A Popular And Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep...(related: Seo)
Building Link Popularity With Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have...(related: Seo)
How To Get A Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in theirindex.In English, this means: The search engines make a copy ofevery web page they visit and put in their records? ummm, Ithink that's what I mean.When you use a search engine the results list relevantpages to your search, usually ten results per page.Each result includes a live "link" to the page, and a"cache" or "snap-shot" of the page, recorded the last timethe s...(related: Seo)
Seo And The Outsourcing Of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a n...(related: Seo)
Googles Pr System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings. This revolutionary search algorithm has made it to where the most relevant and po...(related: Seo)
Submit Your Website: Add Your Url To Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.Search engines continusly finding websites through "Bots" follow links on the internet, as they find new links, they updates those pages to their database. if someone linking to your website or If you submit your website in search engines...(related: Seo)
Analyzing Googles Backlinks Is Close To Worthless
...(related: Seo)
Seoing A Flash Intro
IntroductionWhy does a FLASH intro need SEO?Flash, the great SE killer, is basically nonspiderable, although there are reportsof the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world. One way around is to place the i...(related: Seo)
What Is Pagerank?
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
As you go through the first 10 links on the page, WHAM! The information you needed to find was in the...(related: Seo)
Writing Seo Copy ? 8 Steps To Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.There's a lot ...(related: Seo)
10 Easy Steps To Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.But a search engine...(related: Seo)
Are You Getting Nuked By Google Lately?
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. I ...(related: Seo)
Why Do You Want To Link With A Home Business And Affiliate Website?
No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. They would be helping their Page ...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo