Keywords, Choose Them Wisely
|
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
First let's digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website. The quality of the (and amount of) content on your site, how many links point to your site, what keywords are used, how they are used, even the age of your site can play a factor. Large companies spend thousands on getting their companies to the top of the rankings and keeping them there. If you're a small company trying to compete with these large budgets, you are likely to come up short.
So, how can a small business with a far more moderate budget compete? Niche Marketing! People searching for information on products don't always use the keywords you would expect them to use. And just because a competitor has a large enough budget to reach the top with a certain keyword or keyword phrase doesn't mean you will be able to. Niche phrases are sets of keywords that people are using to search in the search engines. If you are able to rate high on these niche phrases you will see an increase of traffic. To find out what words people are using you need to use one of the word tracking sites. These sites find out from the search engines exactly what phrases your potential customers are using.
For example using Google, "used cars" turned up 36,900,000 results; if you don't show up in the first 10-30 results it is very unlikely you will ever have someone click on your site. In this case every major car dealer and thousands of smaller dealers are competing for those same 10-30 spaces. You have a huge amount of competition. Likely though your potential customers also see this huge number and if he or she can't find what they are looking for they will try to limit the search. If they are looking for a local dealer they may try adding a city. My office is near Redding California. By entering "used cars Redding", I still receive 205, 000 results. That's a lot closer and maybe I could optimize my pages to reach near the top, BUT will my efforts really produce the results I want?
So far I have only guessed that my potential customers are really using this search phrase. If I check my competitor's site I will only be able to see their guesses. That is where word tracking comes to play. There are a number of sites that offer word-tracking services. Some are free, others charge for their service.
The advantage I've found of using a paid word-tracking site over the free sites is that at the free sites, you are told how many times a word has been searched for but there is little or no other information provided. These extra features are what help you to make the best decision on your keywords. These features include keyword suggestions based on your starting keyword, and most importantly the ratio of how many people use that phrase verses how many competitors are using the phrase. It takes a little time to learn how to make the best use of word tracking software, but it is well worth the effort. If you are having someone else optimize your site, insist that they find out what phrases are being used.
Using word tracking you will be able to tell how much competition you have for each phrase and how often the phrase gets used, so that you can optimize a website page for phrases that will get clicks to your site. To illustrate the point, would you rather have 0% of the clicks resulting from 1000 searches or 20% of the clicks resulting from 100 searches? If you choose keyword phrases that will put you at the top of the search engines lists you are far more likely to see results you want.
That's the benefit of choosing your keywords wisely!
Dwayne Goerges is the owner of ADAC Programming of Shasta Lake CaliforniaSpecializing in data driven websites for inventory display and client management. =Auto Mall Website
|
|
|
What Is Google Talk ?
The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. The question actually matters is what's the foolproof way to keep visitors glued to a particular site and not jump to other numerous sites that are upcoming each new day. What makes one of the web pages much more popular than the other when both are based on almost similar theme. The answer lies in the way of presenting the information and the simplicity with which the users ...(related: Seo)
Linking For Traffic Not Positioning!
With more and more experts and search engine enthusiasts
claiming the right way and the wrong way to handle link
swapping, link exchanging or reciprocal linking!
You can tell something is important when there is more than
one name for it! GRIN!
There are also two schools of thought on the reasons link
swapping.
The first reason for link swapping has always been to carry
favour with Search engine rankings. Have a good site with
lots of links and this is seen as a good thing and
therefore Search Engines will rank you higher.
Sadly, like all things in life, this system can be abused
and taken to the extreme. Sites are buying in hundreds if
not thousands of links trying to "boost" their ranking
artificially. This is fine in the shor...(related: Seo)
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look ov...(related: Seo)
7 Steps To Prepare You For The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. According to some Estimates Local searches represent 20-25% of all Internet Searches either implicitly or explicitly)1 - Local ContentCreate a web site with a...(related: Seo)
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/visitors And Rank Well
By now, you know that to rank well in the Search Engines,you need to have the keyword in your URL's directory nameand filename, if not in the domain name as well.So, if you want to target a keyword, say, 'Woolen Socks', thebest way to do it is (a) to have a domain name that containsthe word 'woolen socks' in it (like: BuyWoolenSocks.com),(b) place the information page in the 'woolen-socks' ...(related: Seo)
Creating A Google Sitemap For Your Work At Home Business Web Page
Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking. One of the Simplest things you can do is Create a Google Site map.Does Creating a Google Site Map Get you a Higher Google Ranking? Probably not by itself?Does Creating a Google Site Map and Telling Google About it get your ...(related: Seo)
Seo = Search Engine Optimization, Tips On Successful Page Ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.The key points of using these two Meta Tags, is optimization!Evaluate your Keywords: ...(related: Seo)
Ten Critical Website And Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.1. Too M...(related: Seo)
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.Ever wonde...(related: Seo)
Search Engine Robots - How They Work, What They Do (part Ii)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or ...(related: Seo)
Search Engine Submission - What To Look For When Selecting An Australian Seo Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue.Hype aside, this statement is basically true. Certainly, any business deemed suitable for online marketing will miss out on a flood of new business without the incorporation of a thorough online marketing strategy.In accepting this, you may choose to have a new website developed with all the bangs and whistles. But beware; unless your site can be found amongst the millions of web pages now shown on the Internet, your time and resources have been wasted.That's why a Search Engine Optimiser is essenti...(related: Seo)
Black Hat Seo And The Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too!There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at
Increase Your Link Popularity For Free
Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website. The more websites link back to yours, the more popular your website will be with search engines. Let's explore a great free method of increasing your link popularity.Want the hard way or the easy way?The hard way to increase your link popularity is to take the time to visit hundreds of websites, put a link to their website on your site and then ask them to link back to your web site. This method works but it is very time consuming and often only produces mediocre results.An option that isn't free but works for ge...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo