Playing By Googles Rules
|
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.
Hidden Links
Link PR is becoming a hot topic among seo firms, however whether or not incoming/outgoing links still play an as important role as they used to, it still considered a "blackhat" technique that can and most likely will result in a ban or penalty from Google.
Hidden Text
Stuffing your pages with text to small to read, same color as the background, or using css to push the text of screen for the sole purpose of loading your pages with content rich keywords and copy will also get you awarded the same penalties as hiding links.
Page Cloaking
The practice of using browser or bot sniffers to serve the bots a different page then your human visitors may see. Loading a page specifically for a bot that a human user may never see will most certainly get you banned from the listings.
Multiple Submissions
Submitting your domain and pages thereof is also a big thing to stay away from. For example if I submit http://www.seohype.com and http://www.seohype.com/resources.html as two separate urls, I may be looking at a ban, penalty or at the least; a very long time before my pages get submitted. This is another reason to avoid auto submitters. Make sure you check if your domain is listed already in the search engine you are submitting too, if it is? move on to the next.
Link Farms
Be careful who and even what you are linking to. Links in to your site will not hurt, even Google knows you cannot control your links in. However you can certainly control what you link to. Link farming has always been a bad apple in Googles eye and should be avoided at all costs. Google also suggest that your own link pages should not contain more then 100 links, assume anything higher then 100 links on a single page will get you classed as a link farm and avoid doing it.
Selling Your Sites PageRank
Time and time again I come across sites selling there pr7 links or ONLY trading links with certain pr sites. This will cause a ban or penalty as well. Its okay to sell the advertising, or the gain the link, but doing so based on direct advertisement of your page rank is a sure way to get the bad end of the stick from Google.
Doorways
This is similar to cloaking pages. The practice of having one page loaded with your choice keywords that simply re-direct to another more "user friendly" page is also a big issue for Google. My clients get offers all the time from other seo firms offering these kinds of "services". If you get these offers, avoid them at ALL costs.
Same Content on Multiple Domains
Google looks at domain IPs, dates they were registered, etc. Having multiple domains serving the exact same content is a no no as well. This also applies to serving the same content multiple times on separate pages, sub-domains and forwarding multiple domains to the same content.
Conclusion
Many of the above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get the most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see "Googles information for webmasters", http://www.google.com/webmasters/.
This article was written by Wil Rushmer, founder of http://www.seohype.com - A resource for internet marketing and website promotion tutorials, including search engine optimisation techniques.
|
|
|
Three Secrets To High Search Engine Rankings The Easy Way!
Let me guess, you've read article after article on howto FINALLY get your site ranked at the top of the searchengines. In fact, your mind is probably spinning with info and now you are just flat-out confused.Am I right?Well, this article is going to erase that confusion andset you on the right path to higher search engine rankings...the easy and SECRET way!Take a deep breath and clear your head. I'm going to give you 3 TOP tips to instantly help your rankings.We will follow the K.I.S.S Method (Keep it simple stupid!)Ok here we go...1. Focus on the ...(related: Seo)
Commonly Seo Terms And Jargon Used By Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.You are not the only one.There are so many terms used on the Internet that you almost need a degree just to understand what the experts are saying.I thought you might like to be enlightened on some of the more commonly used terms.I have divided my SEO Dictionary into two sections, Search Engine and Web site related termsThe More common Search Engine terms include,Algorithm. This is the formula used by Search Engines that determines how any web page will rank ...(related: Seo)
Link Building In Light Of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690.How VIPS WorksThe paper introduces VIsion-based Page Segmentation (VIPS), which begins with the premise that current link popularity algorithms are faulty in that they consider each page on the World Wide Web as a single node. Different ...(related: Seo)
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7...(related: Seo)
Seo, The Simplified Version
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two thin...(related: Seo)
How To Use Keywords To Improve Your Ranking In Search Engines
The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.For example if your site is about shoes you may have lots of different types of shoes.Your index page should have a menu leading into each of the different categories of shoes.You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes.Choosing keywordsFirst you have to think lik...(related: Seo)
Five Short Quick Tips On Web Page Titles
By Catherine FranzSearch engine spiders read and record page titles first.Here are five tips on how you can get the search enginespiders to read your titles and use them in theiroptimization process:1. Character count is important: Google's maximum charactercount for page titles is 83. Yahoo's maximum charactercount is 111.2. Don't use filler words like: and, for, the. They aredropped anyway by the search engines.3. Remove redundant or unsearch worthy words or phrases, forinstance: Welcome to, this is about, or Products Page.Anything people would not normally search on. This alsouses up the limitations on character count (mentioned in #1above).4. Include word plurals, for instance: sales le...(related: Seo)
Search Engine Optimization That Works In The Long-term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is the key for the top ranks.All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!All search engines are going in the very same direction. The scientific literature related to information retrieval and recent searc...(related: Seo)
Valid Html Code Is Crucial To Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.What is valid HTML code?Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, ...(related: Seo)
World Of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little...(related: Seo)
Search Engine Optimization: Get The Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.Search Engine Optimization is a type of pull marketi...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo