See No Google, Hear No Google, Speak No Google
|
That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.
Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a 'Google perspective' and constantly battle over positions with my online competitors. And this got me to thinking..
What Would The World Be Like If Google Didn't Exist?
Exactly the same really. Okay - the world Wide Web would be different, but would it really be so bad? I think, that as website owners, we should behave as if Google doesn't exist. It is only by doing this that we can free ourselves from some of the chains that it has on us. Just take a step back a moment and think of the number of times you've visited Google purely to see where in the rankings your own site is listed. Quite a few times right? What about all those hours your spent researching how Google works and what changes you could make to your website to effect a positive effect on your ranking.. Sound familiar?
Are You A Killer Google Zombie?
So instead of all this wasted Google-Gazing - what would your website be like now if you had spent that time creating excellent new content? Or what if you had spent that time finding key partners in your industry and launching affiliate arrangements with them? Or what about if you sat down and really improved your homepage so that your conversion rate from visitors into sales increased two-fold? Don't you see? Your Google-tinted glasses are tainting your entire view of how to be successful on the web. Take off your GoogleSpecs - I urge you to smash them right now. From this moment onwards promise me that you will take steps to ignore the fact that Google exists and look for other ways of growing your website's profile and improving its capacity to make you money. Don't be a Killer Google Zombie!
"Michael - You Ignore Google At Your Peril!"
What? Wise up! I bet you there are thousands if not millions of hours wasted every single year by people Google-gazing, researching how it works, trying to beat the system, discussing it in online forums, trying to jump one position higher or pandering to the latest Google dance. Imagine how much better the web would be right now if these millions of hours had been spent on making websites more effective, more user-friendly, more informative, more enjoyable and more fun! The next time you find yourself being drawn into the Google-gazing trap just take a step back and think about how you could use the time to actually improve your website for those pink squishy things that actually buy from you - people!
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
|
|
|
Website Submission - What You May Not Know About Search Engine Indexing
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search ...(related: Seo)
Seo Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and opt...(related: Seo)
Your Top Search Rankings At Yahoo & Msn Search Are Worthless
It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog tha...(related: Seo)
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.This article is to talk about promoting ALL of your p...(related: Seo)
Seo Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activ...(related: Seo)
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
- Free Search Engines
- Pay-For-Inclusion Search Engines ...(related: Seo)
Search Engine Visibility - The Mantra Of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business. To illustrate Google alone gets as many as 250 million searches a day ? visualize the magnitude of the potential market out there if one were to get the all important visibility factor right!Search engine visibility is not merely about obtaining top positions in search results ? rather it is about designing, writing, conceptuali...(related: Seo)
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.Google's success as a search engine can undeniably be attributed to its ability to ...(related: Seo)
Google ? A Bit Of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.The BeginningLarry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and classic computer geeks. Sergey was born in Moscow, alum of the University of Michigan and visiting Stanford....(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo