The Real Search Engine Optimization Guide
|
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t...
First of all, I would like to give a huge credit to Brad Callen, a man that taught me more than any other "guru" on the planet. He is so simple, and always gets to the point. you can visit his site at seoelite.com (note: In show of respect, I`m not even his affiliate, so if you buy SEO Elite, the software you must have for SEO to decimate your time spent, I won`t get a penny from it).
Back to the start.What is actually SEO- search engine optimization?
Well, in the previous articles you`ve learned how to choose a domain name for your website, how to choose a web host , how to actually make your own website and what (profitable) topic should your website be about.Now it`s time for SEO.
SEO is simply adjusting your website to get high position in the search engine results.
When you were an ordinary surfer, let`s say you searched for "jokes". What you probably didn`t know is that the first 10 websites in the results busted their asses for such positions. Admit it, you didn`t even care. You just wanted to get relevant results for keyword "jokes". Newsflash, you got them.
That`s what search engines are for: providing relevant content for their users.
Now that you are in the website development business, your goal is to get one of those top 10 positions.
Some people say it`s hard, I say it requires time. If you don`t know how to achieve high rankings then it`s hard.
You`ll learn how to do it right here, in this article, only on Construct-a-site.com :))).
Let`s start with the proven facts why should you even optimize your website for search engines like Google, Yahoo! and MSN (top 3)
- Search engines are the best source for free and targeted (you`ll learn what "targeted traffic" is in the upcoming articles) traffic.
- Search engines bring you more than 80% of your total traffic.
- Without Search Engines no one would be able to find your website that quick (or maybe not at all).
- CONCLUSION: it is essential to get your site indexed by search engines
Yep, totally essential. Finally, let`s start kicking SE-s asses.
Factors that affect your rankings
As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning:The on-page optimization factors
The on-page optimitation factors
Generally, for Google- less important, for Yahoo and MSN- quite important.
There is a phrase: "Content is the king", which is totally true.
The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines:
- Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that !
- Using alt image tags.If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that !
- Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that "scan" for information. Search engines love that !
- Give your text more order and "readability". Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. "All-in-all", make your visitors enjoy reading your content. Search engines love that !
- Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that !
- Never, ever use "black hat" SEO. "Black hat" SEO is optimizing your website with things to trick the Search Engines. Some examples of the "black hat " SEO:
1. Title spamming. Place noumerous same keywords in your tags. E.g pets, pets, pets, pets, pets .
2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website.
3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background.
4. tag spamming. Same as .
Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines --> "Good bye business". Search engines hate that!
Be honest, and work hard, results will come, I guarantee .
So much for the on-page optimization factors. Generally, you want to make a website that is easy to read, update it often with fresh content and don`t use tricks.
As much as these factors are important, they won`t boost your website rank from 150000000000 to 1,2,3,4,5... and that`s the thing that I`ve learned from Brad Callen. Thanks ...:)
It`s the off-page optimizaion factors that will generate tremendous results... read on.
2. The off-page optimization factors
Very important on Yahoo and MSN, even more important on Google.
The off-page optimization factors are factors that your website is not directly involved in.
The golden rule here is: "Make other websites link to yours !"
You see, Search Engines, especially Google, developed an an algorithm that gives your website more importance if other websites link to it. very simple, it`s like elections. Whoever gets more votes wins. so, start working on your links from other sites.
It can be a very long work, but you can really speed it up with software such as Arelis or SEO Elite
Here`s one trick that I`ve learned from Brad to exchange links with hundreds of relevant websites without having to search for their contact information and sending the E-mails with link exchange proposals:
Google (exactly): YOUR KEYWORD "please also suggest my link to the linkpartners.com directory"Just replace YOUR KEYWORD with ...well.. your website`s main keyword, or even its category.
you can also visit a new website called linkmetro.com. They have an interesting concept for exchanging links. Personally, I use it.
The other thing that I`ve learned, and probably managed to succeed because of it, is THE ANCHOR TEXT
The anchor text that points to your website from the other one should always be your keywords that you want to rank high. So when you fill out link exchange forms, your link should look something like this:
YOUR MAIN KEYWORD, YOUR SECONDARY KEYWORD...your website features, benefits, special discounts...etc....
This is probably the most important factor that Google counts when it ranks your website.Note: if you have a quality site with unique content, other websites will start to link to you without a link-back requests. This is also great, so make your content a quality one.
The third thing that is also very important is the Google pagerank of the site (page) that is linking to you. We will learn about Google pagerank in the upcoming article (..in about 2 days..).
If you liked the article, feel free to distribute it on your website, as long as all of the links remain intact. You should also place a small link to Construct-a-site.com :)
You can visit my site at http://www.construct-a-site.com to learn how to make your own fully functional, money making website. You can also read interesting articles that contain website design and marketing tips and find out about hundreds of webmaster resources..Site is updated daily..Oh, I almost forgot: I`m only 16 y.o and still, I managed to succeed on internet...I metioned that just to inform you that this is not some scammy guru site, because I don`t sell anything that`s not worth of your money..
|
|
|
Even More Tips For Getting A Top 10 Search Engine Ranking!
I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1. Use A Free Submission Service: As you'll recall, I do NOT recommend that you use a free submission service because they submit the exact same information to all of the search engines, destroying your chances of ever getting that top ranking position you deserve.Each search engine h...(related: Seo)
Link Building - The Waiting Game
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.The Process Of Indexing LinksLinks are what make the world wide web go round. Links ...(related: Seo)
Mindset From Yahoo!- Changing The Seo Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what's the secret to getting indexed?Pleasing Yahoo!SlurpThe secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here's how you go about getting indexed.The first step is to start a blog for your site. You can build a blog on your site ...(related: Seo)
Website Ranking With An Internet Marketing Specialist
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing speci...(related: Seo)
Google Rankings ? Achieving A Top 10 Position In Google ? Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the f...(related: Seo)
Linking Strategies To Skyrocket To The Top Of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.To be honest I never could quite figure th...(related: Seo)
Analyzing Googles Backlinks Is Close To Worthless
...(related: Seo)
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don't have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn't fret; we're going to shed the light on all theses different links. You'll learn the different types, how to get them, how to keep them and how to keep them current.Over the next few issues, we will investigate the ABCs of linking, look into some helpful software and a take a close look at how Technet has solved this time consuming, but necessary issue for several top sites.Let's start with some definitions.Reciprocal Link (Two-way link): When you link to a web site and that web si...(related: Seo)
Internet Directory Submission Tips
Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to b...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo