Types Of Links
|
Internal Linking ? An introduction
The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking architecture, the better it is from search engine ranking point of view. Google specially thrives on crawling on links. Its pagerank is a measure of this.
We will, in this article, measure the importance of good internal linking architecture on googles pagerank .
When setting up the linking architecture of your site keep in mind that links are of two kinds:
-Internal links
-External links
Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other page/s.
External links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation.
In essence, if your pages are orphaned (no one links to them) or lying isolated within your web site thats not good news from a pagerank point of view. To enjoy a good pagerank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.
A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good pagerank than a page from a low pagerank
Internal Linking: A Primer
Proper internal linking ensures that the web pages are accessible to search engines & that they are indexed properly.(This is not to discount the navigational ease of the end user) A good internal linking structure should be intuitive as well as functionality driven. That will benefit everyone.
Internal linking on the other level decides the pagerank flow within the website. The pages that are linking to that page get a pagerank benefit from that page. Then it stands to reason that if the maximum number of pages linking are internal pages they will retain the maximum pagerank emanating from that page. This will boost their ratings as well.
Hence one rule of thumb says that have as many incoming links to your web page as possible(this will boost the PR of that page) from outside resources or may be good PR pages of your site. Try & pass on the benefit of that page to the other pages of your site by proper interlinking. Inward looking as it might sound, this makes lot of good online marketing sense.
External linking
External linking on the other hand is more difficult to control & hence more valued by search engines. This is what really builds up the PR of the webpage. Good quality (High PR) incoming links are craved by the online promotion experts all over .
Linking Attribute
It is always preferable to have a text link rather then a Graphic/Image link, because in a text link you can use Keywords as the text on which hyperlink is given(anchor text). In effect you can make your anchor tag keyword rich. Anchor tags' text is a very important criterion in search engine ranking matrix.
Search engines look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engines like google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. Essentially they are trying to establish the relevance of that link to your pages content.
If anchor tag is so important & more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text.
However if you are using Graphics/Image linking then you should not do it using image map because many of the search engine does not follow image map. To overcome this problem make use of the ALT attribute. ALT attribute give the information about the image and where it is going to provide the link.
Another important aspect of the internal linking of your site is the sitemap. A sitemap is a page that contains links to every page on the site. There should be a link to the sitemap on every page, or at least on the homepage. A sitemap helps you to have an overview of your site linking architecture as well as it helps SE crawl the entire web site.
Internal linking architecture
There are three forms that can be assumed while planning the sites internal linking pattern.
Hierarchal
In this kind of Internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the website.
Looping
In this kind of Internal linking the home page is connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page and the last page is connected to the home page in this way a loop is formed.
Extensive inter linking
In this kind of Internal linking each page is connected to each other in the website.
What kind of internal linking is preferable in a certain case, is dependent on the objectives you are trying to achieve in terms of Pagerank optimisation, user navigation ease & site theme.One tip to bear in mind is that internal linking should reinforce the theme. One should not crosslink between the pages on the site which are unrelated by themes. This will dilute the theme intensity & affect the page rankings on SERPs.
Redundant Internal links:
Two category of internal links that should be guarded against are: broken links & dead links.
Broken links
Broken links are the links that are in the website and when they are clicked they don't open a webpage rather they show some error.
Dead links
Dead links are the links that are in the website and when they are clicked they don't open a webpage and they don't even show some error.
To summarize pagerank of a site apart from other factors, can be guided by the way information is organised within a site & the way it is presented. Careful planning with setting up the information flow will go a long way in helping optimise the pagerank of the site.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
|
|
|
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.Search engines send out what is know as a robot or some people call them spiders to index your web page. They find web pages by links, When a robot finds a link on a web page it will follow it to that page (you can join www.linkexchangeit.com to trade links w...(related: Seo)
Maximize Your Search Engine Traffic - 13 Ways To Pull In More Visitors From The Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.I will discuss 13 ways in which you can improve on your existing web ...(related: Seo)
Commonly Seo Terms And Jargon Used By Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.You are not the only one.There are so many terms used on the Internet that you almost need a degree just to understand what the experts are saying.I thought you might like to be enlightened on some of the more commonly used terms.I have divided my SEO Dictionary into two sections, Search Engine and Web site related termsThe More common Search Engine terms include,Algorithm. This is the formula used by Search Engines that determines how any web page will rank ...(related: Seo)
How To Avoid Getting Ooped On By Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.I tried everything, but nothing was working. Then I had an opportunity to fly to Atlanta, GA for an intensive SEO workshop with Search Engine Specialist Brad Fallon and Online Store Expert Andy Jenkins. When I mentioned my quandary to Brad, he began checking my backlinks for me.The problem became very obvious the more in depth the investigation got. Yes, I had gotten a lot of backlinks. Yes, I had a strong, keyword related descriptive text. Yes, I had keyword related An...(related: Seo)
Finding The True Pr Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:"AndyWhy is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0. The other top results have PRs of 5 and 6. Is Page Rank becoming less important?Graham"My answer to Graham was to go back and read a previous newsletter where I discussed just this. In issue 48 I discussed anomalies in PR and backlinks. You can read it online...(related: Seo)
Opinion ? Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Such is the nature of this one.There a many opinions and conclusions being expressed by so called "experts" at this time. We can't turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express m...(related: Seo)
Keywords, Ranking, & Search Engine Optimization Fun
I am a Search Engine Optimization newbie. I have read alittle on various forums, browsed a few articles, and readthro...(related: Seo)
Why Seo (as We Know It) Is Doomed To Failure And How You Can Avoid The Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. These days it seems there's an "expert" around every corner promising all kinds of wonderful things to online business owners. Beware! If you are interested in building a long term successful online business, there are few things you should know when it comes to search engine optimization.Before we move too far along we need to understand a little about the economics of search engines. This will give us a better understanding of why they behave the way they do and why common Search Engine Optimization (SEO) practices will continue to provide diminishing returns, eventually into obscurity.Contrary to a ...(related: Seo)
Tools Of The Trade, The Seo Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let's see a few main one's in this arti...(related: Seo)
Five Tips To Improve Your Chances With Google Et Al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, ...(related: Seo)
Google Pagerank Explained
PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all.How is PageRank beneficial?Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people.For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more t...(related: Seo)
site-map - Copyright © 2006 | You can send your articles and get links. Contact Webmaster | All Rights Reserved.
| Seo